Malo, the corsair city!
St. Malo owes its name to the Welsh monk Mac Low who became the bishop of Aleth in around the 6th century. This was the ancient birthplace of the current town founded in the middle of the 12th century.
Towards the end of the 15th century, Anne de Bretagne annexed the Duchy of Brittany to the Kingdom of France. From the 16th century, Jacques Cartier sailed beyond Newfoundland and discovered Canada.
Thanks to the sailors and merchants who fitted out ships for the Indies, China, Africa and the Americas, the town experienced great prosperity in the 17th and 18th centuries. The corsairs, Duguay-Trouin and Surcouf made it particularly famous.
The fighting in 1944 laid waste to the harbour and destroyed 80% of the Intra-Muros .
Although the reconstruction restored the legendary silhouette of this town of history and maritime splendour, since then new facilities have been built in St. Malo, one of the major tourist destinations in Brittany and the leading port on the north coast.
Laiterie de Saint Malo remained in the centre of the town until 2004. This was the date at which it moved to its current site on the outskirts of the town.
The treasures of this historical city are twinned with those of some really delightful surroundings:
- Saint-Servan with the Cité d'Aleth, peninsula overlooking the Bay of St. Malo/Dinard and the Rance, the Solidor Tower a fortified ensemble including the stronghold at the entrance and 3 high towers built at the end of the 14th century by Duke Jean V de Bretagne.
- The Digue, seafront dyke linking the walled town with Paramé.
- Rothéneuf with the Sculpted Rocks, the work of the Abbot Fouré.
These architectural features have largely inspired the Malo logo.
MALO and St MALO: same combat
The fame of the town and the dairy are closely linked.
MALO relies on the town's past to highlight its traditional values, and its love of the region. This can be seen in the graphic identity taken up by MALO
Very often tourists will remember St. MALO: the walled town on the well-known paper yoghurt pots. The dairy contributes to the fame of the town by the mass distribution of its products. Local elected representatives do not hesitate to remind us of this in their speeches: MALO = food loved by all
MALO is simply a part of the town and inhabitant's emotional heritage.
From its corsair background, MALO has kept a taste for conquering and ambition.
First opening to St. Malo, then Brittany and France, the brand is now present on several continents. A way of continuing the corsair tradition of St Malo!