Since its acquisition in 2008 by the Finistere group Sill, the dairy Malo, based in Saint-Malo (Ille-et-Vilaine) is experiencing sustained growth. Its turnover (+95 million euros in 2018) is growing by more than 10% per year, in the fresh products sector.
Created in 1948 by Raymond Gizard, the dairy of Saint-Malo has a smile. The brand Malo, recognizable by its logo that represents the ramparts of the corsair city, manages to pull off the game against giants like Danone or Yoplait.
His secret? Stay on the basics, while evolving. Our niche is the market of authentic tradition, says Frédérick Bourget, Marketing Director of the Sill Group. The big competitors, we do not look at them. We can not compete frontally.
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Source : Ouest France